For those of us doing business online, we basically write for a living. Whether you’re writing blog posts, articles and guest blogs, product blurbs, or sales pages; the more high-quality, relevant content you generate, the more you get paid – directly, or indirectly over time. There’s stuff I wrote for sites years ago that continues […]
The #1 Reason Leveraged Income Eludes Most Doctors
Most practitioners exchange their hours for income. And it can be easy to fall into the artificially limited choice of either working more hours – or charging more for those hours – to increase your income. You’ve seen other doctors create additional streams of income — from stocking a line of supplements in the office to creating and selling a product of […]
Why Your Online Reputation Matters
Online Reputation? Boy, am I glad I wasn’t raised in the social media era. Kids today expose so much of their personal data and personal information on social media sites, that Google’s CEO recently suggested that they might have to change their names when they reach adulthood “to separate themselves from the Google record of […]
How Long Does it Take to Succeed Online?
Every new site owner wants to know two things: How long before I begin seeing a return on my investment in my online business? What things should I focus on first to guarantee the quickest returns? If you’ve found your voice and niche audience, how fast you grow depends on how quickly you do two […]
Is Advertising in Search Engines Right For Your Site?
You may want to inject your site with a quick source of traffic by advertising in the search engines. This may be an option for you, but only if your site can meet three important requirements that make this a worthwhile investment. 1) You already know the search terms people are using to look for […]
Why No One’s Reading your Site – and What You Can Do About it.
I have a confession to make: I don’t Read websites, blogs, or articles. And I’d bet that 90% of the people who visit websites and even those who subscribe to blogs don’t “Read” them, either. What’s more, even though I generate lots of content for our sites and for our clients: I am not a […]
What’s Your Content Mindset?
There’s one benefit to being around long enough to have learned the basics of marketing pre-Internet. “Back then” we had mailing lists and subscription newsletters. Yet the principles that worked then are the same principles that work now, online. Now, we watch as the “smart kids” attempt to game the system and cut corners, and […]
7 Strategic Blogging Styles
Blogging is just a tactic. Without a strategy, most tactics end up impotent, costly, and disappointing. Without a solid strategy to focus your blogging efforts, you’ll end up creating something that is – at best – narcissistic, irrelevant, or boring. At worst, you may end up with something offensive, irritating or just plain pointless. Sound […]
Can Watching TV Make You More Creative and Productive?
Or, how Detective Grissom helps me write blog posts. Certain groups of people like to dump on watching TV. Maybe you’ve read somewhere that watching TV fries your brain cells, steals time from the productive stuff you could be doing, and dooms you to a life of failure and mumbling idiocy. You know the drill. […]
