There’s something in the air these days - something hazy and unsettled, the way smoke lingers after a distant fire. And it’s affecting how most of the people I work with approach their writing. They … [Read more...]
Paul McCartney and the Art of Building a Legendary Body of Work: 9 Timeless Insights
Here's something I see with almost everyone I work with, and it tends to catch them off guard: the more you care about your work, the more likely it is to sit unfinished. The higher your standards … [Read more...]
The Hudson Hypothesis: The Cat and Mouse Game for Your Attention
There have been days I catch myself saying to no one: "I just need some peace and quiet so I can think." The to-do list to be prioritized, and the demands to be met with a nervous system tuned to a … [Read more...]
The Profitable Approach to Content Creation for Practitioners
I was chatting with a practitioner about writing content for his blog. Like most people, he wanted to know the secret to creating “viral, content,” that one post that captures lots of attention, … [Read more...]
How To Change Minds and Transform Lives, With Your Next Post
Imagine you were featured on the main TED stage with your most important work reaching millions? While waiting for that TED invite, maybe you've published an article (or a book) that failed to attract … [Read more...]
How Superstar Health Practitioners Chose Their Niche and 3 Ways to Find Yours
Do you ever wonder if you’ve chosen the right niche? Or, are you struggling with even finding your niche in the first place? Choosing a niche is probably the single most common struggle for both my … [Read more...]
Are You A Doctor With Big Ideas? (Or Just Ordinary Ideas?)
How do you become known as a thought leader — one of those doctors who create and lead the discussion, rather than simply follow? Thought leaders produce provocative, insightful, and impactful ideas … [Read more...]
3 Website Marketing Insights I Learned From a Street Kid
Not long ago I found myself in a downtown new to me, wandering the early morning streets looking for the nearest Starbucks. After taking a shortcut through a park tunnel, I emerged to find myself … [Read more...]
Marketing for the Aligned Doctor: How to Avoid Burning Your Reputation
Values-Based Marketing and the Aligned Doctor You know that the relationship between doctor and patient is one of the most personal, intentional, and intimate professional relationships that … [Read more...]
