If you've ever bought something through hard-sell marketing, you know the feeling. The excitement going in, and the realization after the sale that the product you bought and the one you were sold weren't the same thing. You asked for your money back, or you just moved on – a lot more guarded … Read More...
Keith Rhys
Where doctors grow their audience and expand their influence.
I'd encourage you to work with Keith. He's an experienced and skilled guide who will help you establish credibility and authority online as a health expert. This has translated into more patients, more income, more impact, and greater service to my goals. Read More Practitioner Stories
Chris Kresser, ChrisKresser.com
Clarity and the Waiting Room Paradox
Most of us aren't stuck because we're unprepared. We're stuck because we can't commit. Those are two very different problems, and most advice out there addresses only the first. This article is about the second one – and what it really costs you to keep waiting for the right moment. You know … Read More...
Is Your Work Jazz While Your Audience Listens to Pop?
Many of the experts I work with bring me writing structured like jazz or classical music. The thinking is dense, the internal references are layered, and the logic – once you're inside it – is often quite beautiful. But, like jazz or classical music, writing like this often asks something of the … Read More...
You Don’t Have to Learn Tech to Thrive Online: Five Waves of Marketing, and What Survived Them All
Have you ever walked into a room and immediately known you were supposed to feel out of your depth? That's how I felt at my first marketing mastermind, about 25 years ago. I went in expecting a gathering of people like me, experts, writers, teachers, and practitioners who use language to connect … Read More...
Your Economy is Not The Economy: How Experts Thrive in Any Economy
I've lived through several economic downturns, and no matter where I lived or what business I ran, I noticed the same pattern: when economic conditions tighten, two practitioners can live on the same street and operate in completely different economies. One freezes, postpones new work, and either … Read More...
Should You Move to Substack?
Every week, experts, coaches, and practitioners ask me if they should move to Substack. I hear this most often from three types of experts: Those with an active website, an email list, and a body of work. Those who may have started a website a few years ago, written a handful of articles, … Read More...
