I've lived through several economic downturns, and no matter where I lived or what business I ran, I noticed the same pattern: when economic conditions tighten, two practitioners can live on the same street and operate in completely different economies. One freezes, postpones new work, and either … Read More...
Keith Rhys
Where doctors grow their audience and expand their influence.
I'd encourage you to work with Keith. He's an experienced and skilled guide who will help you establish credibility and authority online as a health expert. This has translated into more patients, more income, more impact, and greater service to my goals. Read More Practitioner Stories
Chris Kresser, ChrisKresser.com
Should You Move to Substack?
Every week, experts, coaches, and practitioners ask me if they should move to Substack. My answer always comes down to one thing—where are you starting from? I hear this most often from three types of experts: Those who already have an active website, an email list, and a body of work. … Read More...
Luck Surface Area for Experts: The Math Behind Your Authority
Dolly Parton is remembered as a performer, philanthropist, savvy entrepreneur, and entertainment powerhouse. By any expert’s measure, she was also a master practitioner: she stayed relevant for decades because she was doing the work. Beneath the glitter, her real skill wasn’t celebrity, but the … Read More...
It’s Not Too Late: Why Your Wisdom Matters More Than Ever
We go downtown to the village for dinner several times a month. We like sitting at the bar overlooking the lake because that's where the most interesting conversations happen. They always start safe. Half an hour in, once the beer has loosened things up, people tell me things they'd never tell their … Read More...
The Readiness Trap: Are You Ready for the Spotlight?
Have you ever had one of those dreams where you show up somewhere and realize you completely forgot to prepare for that important test or meeting? Or the worst version: you wake up in front of an audience wearing only your underwear. Dreams about showing up unprepared are the ones people mention … Read More...
The Silent 80%: Why Your Best Buyers Will Never Respond to Hype
When Home Office Cat #1 had a health issue a few years back, he needed pills and potions several times a day. I'd grind and blend some of those powders into his food. Some days I'd do a fairly good job of hiding it, and he'd gobble it up. Other days he'd approach the bowl, take one sniff, turn up … Read More...
