You know that story about the plane that keeps drifting off course? You've probably heard it at least three times this year. I'm going to use it because the version that gets passed around leaves out the best part. It goes something like this: On that last flight you took, the pilots don’t … Read More...
Keith Rhys
Where doctors grow their audience and expand their influence.
I'd encourage you to work with Keith. He's an experienced and skilled guide who will help you establish credibility and authority online as a health expert. This has translated into more patients, more income, more impact, and greater service to my goals. Read More Practitioner Stories
Chris Kresser, ChrisKresser.com
Is Your Work Jazz While Your Audience Listens to Pop?
I deeply appreciate jazz today because of Joni Mitchell. I fell in love with bluegrass when I discovered Dolly Parton's trio of bluegrass albums. And Jimmy Page, whose guitar work drew on classical structure (and blues and folk), introduced me to classical music through the back door of some … Read More...
You Don’t Have to Learn Tech to Thrive Online: Five Waves of Marketing, and What Survived Them All
Have you ever walked into a room and immediately known you were supposed to feel out of your depth? That's how I felt at my first marketing mastermind, about 25 years ago. I went in expecting a gathering of people like me, experts, writers, teachers, and practitioners who use language to connect … Read More...
Your Economy is Not The Economy: How Experts Thrive in Any Economy
I've lived through several economic downturns, and no matter where I lived or what business I ran, I noticed the same pattern: when economic conditions tighten, two practitioners can live on the same street and operate in completely different economies. One freezes, postpones new work, and either … Read More...
Should You Move to Substack?
Every week, experts, coaches, and practitioners ask me if they should move to Substack. I hear this most often from three types of experts: Those with an active website, an email list, and a body of work. Those who may have started a website a few years ago, written a handful of articles, … Read More...
Luck Surface Area for Experts: The Math Behind Your Authority
Dolly Parton is remembered as a performer, philanthropist, savvy entrepreneur, and entertainment powerhouse. By any expert’s measure, she was also a master practitioner: she stayed relevant for decades because she was doing the work. Beneath the glitter, her real skill wasn’t celebrity, but the … Read More...
