Have you ever walked into a room and immediately known you were supposed to feel out of your depth? That's how I felt at my first marketing mastermind, about 25 years ago. I went in expecting a gathering of people like me, experts, writers, teachers, and practitioners who use language to connect … Read More...
Keith Rhys
Where doctors grow their audience and expand their influence.
I'd encourage you to work with Keith. He's an experienced and skilled guide who will help you establish credibility and authority online as a health expert. This has translated into more patients, more income, more impact, and greater service to my goals. Read More Practitioner Stories
Chris Kresser, ChrisKresser.com
What Resilient Experts Know About Thriving in Any Economy
I've lived through several economic downturns, and no matter where I lived or what business I ran, I noticed the same pattern: when economic conditions tighten, two practitioners can live on the same street and operate in completely different economies. One freezes, postpones new work, and either … Read More...
Should You Move to Substack?
Every week, experts, coaches, and practitioners ask me if they should move to Substack. I hear this most often from three types of experts: Those with an active website, an email list, and a body of work. Those who may have started a website a few years ago, written a handful of articles, … Read More...
Luck Surface Area for Experts: The Math Behind Your Authority
Dolly Parton is remembered as a performer, philanthropist, savvy entrepreneur, and entertainment powerhouse. By any expert’s measure, she was also a master practitioner: she stayed relevant for decades because she was doing the work. Beneath the glitter, her real skill wasn’t celebrity, but the … Read More...
It’s Not Too Late: Why Your Wisdom Matters More Than Ever
We go downtown to the village for dinner several times a month. We like sitting at the bar overlooking the lake because that's where the most interesting conversations happen. They always start safe. Half an hour in, once the beer has loosened things up, people tell me things they'd never tell their … Read More...
The Readiness Trap: Are You Ready for the Spotlight?
Have you ever had one of those dreams where you show up somewhere and realize you’re only wearing your underwear? Roughly 60 percent of us specifically recall the “failing or being unprepared for an exam” dream. Different scenarios, same underlying anxiety: I’m about to be fully visible, and I’m … Read More...
