Dolly Parton is remembered as a performer, philanthropist, savvy entrepreneur, and entertainment powerhouse. By any expert’s measure, she was also a master practitioner: she stayed relevant for decades because she was doing the work. Beneath the glitter, her real skill wasn’t celebrity, but the practice of writing song after song—and expanding the luck surface area […]
When the World Feels Like It’s on Fire, We Need Your Voice
There’s something in the air these days – something hazy and unsettled, the way smoke lingers after a distant fire. And it’s affecting how most of the people I work with approach their writing. They tend to fall into one of three positions. There are the experts who take one look at the day’s news and […]
11 Ways to Create Human Connection in Online Courses (that AI can’t replace)
AI-generated content and online courses are getting easier for anyone to create, which makes it more important than ever to embrace what make yours uniquely human. Otherwise, your work will get lost in a flood of low‑quality, recycled material. In this article, you’ll learn how to add genuine human connection to your online course in […]
AI-Proof Your Online Courses
Now that people can simply ask ChatGPT or Perplexity, should you even bother packaging your expertise as an online course? In this article, you’ll discover four qualities of great online courses that AI can’t duplicate, and get a simple quiz to tell you if what you know would make a good online course. With AI […]
6 Questions for Writing Better Articles
What if you could write—and finish—an engaging article by answering six simple questions? In this article, you’ll discover six qualities of captivating content, and a simple question-based approach to writing that helps you establish your authority, grow your list, and get your writing done. If you are trying to establish your authority and grow your […]
How To Change Minds and Transform Lives, With Your Next Post
Imagine you were featured on the main TED stage with your most important work reaching millions? While waiting for that TED invite, maybe you’ve published an article (or a book) that failed to attract the attention you thought it deserved. If you have a passion for nurturing and sharing your Big Ideas, and you want […]
Writing from the Beginner’s Mind: What we can Learn from Dr. Wayne Dyer
Consider this quote from Dr. Wayne Dyer’s classic first book, first published in 1976: “There is only one moment in which you can experience anything, and that is now, yet a great deal of time is thrown away by dwelling on past or future experiences. Turning your now into total fulfillment is the touchstone of effective […]
What Bob Dylan Can Teach You About Writing in Your Own Voice
Now that Bob Dylan’s received the 2016 Nobel Prize in Literature who better to teach us about writing? Why Mr. Dylan? Consider the following: All the official how-to-write-online blogs tell you to write in a voice that’s authentically yours – while also being utterly unique and completely captivating – if you have any hope of […]
How and When To Blog About Yourself
How often do you talk about yourself when writing for your site? I ask because we’re getting mixed messages out there. First, you’re told; “Don’t talk about yourself, focus primarily on the needs of your readers and what’s on their minds.” Then you hear; “You need to tell your story, share more about yourself and […]
