Imagine you were featured on the main TED stage with your most important work reaching millions? While waiting for that TED invite, maybe you've published an article (or a book) that failed to attract … [Read more...]
3 Website Marketing Insights I Learned From a Street Kid
Not long ago I found myself in a downtown new to me, wandering the early morning streets looking for the nearest Starbucks. After taking a shortcut through a park tunnel, I emerged to find myself … [Read more...]
Marketing for the Aligned Doctor: How to Avoid Burning Your Reputation
You know that the relationship between doctor and patient is one of the most personal, intentional, and intimate professional relationships that can exist in today’s increasingly impersonal, … [Read more...]
5 Ways to Attract Your Ideal Subscribers
Karla had a nice site getting very little traffic or attention. She had posted regularly and done a lot of things right. And then one day, one of the posts she submitted as a guest post landed … [Read more...]
Get Small to Get Big Word of Mouth
Wouldn't it be great if your blog posts or videos spread like wildfire through social networks? How do you get word-of-mouth like that? Or, let's say you’ve written a great guest post on a popular … [Read more...]
The #1 Reason Leveraged Income Eludes Most Doctors
Most practitioners exchange their hours for income. And it can be easy to fall into the artificially limited choice of either working more hours - or charging more for those hours - to increase … [Read more...]
Three Ways to Kill Your Email List
Or keep it happy, thriving, and responsive. If you're a solopreneur or service professional with a website, you know you need to build an email subscriber list to grow a stable, long-term … [Read more...]
What a Four-year-old Can Teach us About Drawing a Crowd Online
One Saturday morning I was listening to a local radio guy chat with his four-year old son. “Tell the people a little about yourself,” he gently prodded his son. The boy proceeded to list off a … [Read more...]
The Thelma and Louise Guide to Internet Marketing Success
Or, how to avoid driving your business off a cliff. Poor, sweet, Thelma. Little did she know that when she climbed into Louise’s 1966 Thunderbird that her road-trip companion was destined to … [Read more...]