Or, how to avoid driving your business off a cliff. Poor, sweet, Thelma. Little did she know that when she climbed into Louise’s 1966 Thunderbird that her road-trip companion was destined to drive that car straight off a cliff. If only Thelma would have avoided that fated ’66 Thunderbird. Just goes to show you: It’s […]
Make it Easy for People to Buy From You
Are you losing 80% or more of your potential buyers? Site owners invest a lot in bringing people to their site, and even the best sales message will only persuade a small percentage of those who visit your site to buy immediately. What about the rest? Why do people buy? The real reason anyone buys […]
How Long Does it Take to Succeed Online?
Every new site owner wants to know two things: How long before I begin seeing a return on my investment in my online business? What things should I focus on first to guarantee the quickest returns? If you’ve found your voice and niche audience, how fast you grow depends on how quickly you do two […]
How Your Unique Voice Can Attract a Crowd
There are lots of opinions out there on choosing your niche, and it’s precisely where most health practitioners get stuck in building an online business. And the experts are all over the map on this one. Let’s say you’re a Functional Medicine practitioner opening a new practice, and you want to build a new site. If […]
Why No One’s Reading your Site – and What You Can Do About it.
I have a confession to make: I don’t Read websites, blogs, or articles. And I’d bet that 90% of the people who visit websites and even those who subscribe to blogs don’t “Read” them, either. What’s more, even though I generate lots of content for our sites and for our clients: I am not a […]
If You Build it, Will They Come? How to Draw a Crowd
For years, conventional online wisdom seemed to be summed up by that oft-misquoted line from the movie Field of Dreams: “Build it, they will come.” Build a site, and people will come. Even if your site was just going to sit there, web pages gathering digital dust — the prevailing wisdom was you gotta’ have […]
It’s a Small World, After All – Selling Globally Gets Personal
In Official Marketing School, one was taught about Mass Marketing. And for decades, marketers have diligently papered every square inch of the visible world with ads. The plan wasn’t only to saturate, but to also constantly repeat those messages, in the hopes a brand message would somehow filter through the noise and make its way […]
