Imagine you were featured on the main TED stage with your most important work reaching millions? While waiting for that TED invite, maybe you've published an article (or a book) that failed to attract … [Read more...]
3 Website Marketing Insights I Learned From a Street Kid
Not long ago I found myself in a downtown new to me, wandering the early morning streets looking for the nearest Starbucks. After taking a shortcut through a park tunnel, I emerged to find myself … [Read more...]
Marketing for the Aligned Doctor: How to Avoid Burning Your Reputation
Values-Based Marketing and the Aligned Doctor You know that the relationship between doctor and patient is one of the most personal, intentional, and intimate professional relationships that … [Read more...]
5 Ways to Attract Your Ideal Subscribers
Karla had a nice site getting very little traffic or attention. She had posted regularly and done a lot of things right. And then one day, one of the posts she submitted as a guest post landed … [Read more...]
Get Small to Get Big Word of Mouth
Wouldn't it be great if your blog posts or videos spread like wildfire through social networks? How do you get word-of-mouth like that? Or, let's say you’ve written a great guest post on a popular … [Read more...]
The #1 Reason Leveraged Income Eludes Most Doctors
Most practitioners exchange their hours for income. And it can be easy to fall into the artificially limited choice of either working more hours - or charging more for those hours - to increase … [Read more...]
Three Ways to Kill Your Email List
Or keep it happy, thriving, and responsive. If you're a solopreneur or service professional with a website, you know you need to build an email subscriber list to grow a stable, long-term … [Read more...]
What a Four-year-old Can Teach us About Drawing a Crowd Online
One Saturday morning I was listening to a local radio guy chat with his four-year old son. “Tell the people a little about yourself,” he gently prodded his son. The boy proceeded to list off a … [Read more...]
The Thelma and Louise Guide to Internet Marketing Success
Or, how to avoid driving your business off a cliff. Poor, sweet, Thelma. Little did she know that when she climbed into Louise’s 1966 Thunderbird that her road-trip companion was destined to … [Read more...]