Genuine work freedom comes from leverage, and leverage comes from removing constraints like renting yourself out to a corporation, being an hourly wage earner, or even being a freelancer with limited time to earn. It may sound incredible, but something as simple as creating a checklist can turn constraints like these into real leverage by turning […]
The Thelma and Louise Guide to Internet Marketing Success
Or, how to avoid driving your business off a cliff. Poor, sweet, Thelma. Little did she know that when she climbed into Louise’s 1966 Thunderbird that her road-trip companion was destined to drive that car straight off a cliff. If only Thelma would have avoided that fated ’66 Thunderbird. Just goes to show you: It’s […]
How Long Does it Take to Succeed Online?
Every new site owner wants to know two things: How long before I begin seeing a return on my investment in my online business? What things should I focus on first to guarantee the quickest returns? If you’ve found your voice and niche audience, how fast you grow depends on how quickly you do two […]
How Your Unique Voice Can Attract a Crowd
There are lots of opinions out there on choosing your niche, and it’s precisely where most health practitioners get stuck in building an online business. And the experts are all over the map on this one. Let’s say you’re a Functional Medicine practitioner opening a new practice, and you want to build a new site. If […]
The Warm and Fuzzy Guide to Creating a Product that Sells
Have you ever poured your heart and soul into an information product only to have the marketplace ignore it? Consider this email I received from a former client: Our first product is still selling well, and we recently completed our second product. We’ve poured our heart and soul into this and even recorded eight videos. […]
Here’s Why You Will Thrive Online
Have you ever been in a room filled with people and felt like you didn’t quite fit in? That describes my feeling as I sat in the first morning session of Google Guru Perry Marshall’s Internet Marketing workshop a few years ago. It quickly became obvious to me that everyone there was seriously into the […]
This Article Just Might Save You $2,000
We get lots of questions from our clients, friends, and readers every week – and most of those questions are about some new Internet marketing tactic or “how to make money online” program. (And for some reason, it seems like all the big product launches lately sell for $1,997.) I’ve got a confession: Ever since […]
What’s Your Content Mindset?
There’s one benefit to being around long enough to have learned the basics of marketing pre-Internet. “Back then” we had mailing lists and subscription newsletters. Yet the principles that worked then are the same principles that work now, online. Now, we watch as the “smart kids” attempt to game the system and cut corners, and […]
If You Build it, Will They Come? How to Draw a Crowd
For years, conventional online wisdom seemed to be summed up by that oft-misquoted line from the movie Field of Dreams: “Build it, they will come.” Build a site, and people will come. Even if your site was just going to sit there, web pages gathering digital dust — the prevailing wisdom was you gotta’ have […]
