While planning for the New Year, I like to consider what worked and what didn’t during the past year – for us and for our clients. Looking over all the wins last year, one clear pattern emerged: Our biggest breakthroughs happened every time we let go of complexity. In fact, everything that is now working […]
Three Ways to Kill Your Email List
Or keep it happy, thriving, and responsive. If you’re a solopreneur or service professional with a website, you know you need to build an email subscriber list to grow a stable, long-term business. We have clients who are just starting their lists, and others who have lists numbering in the thousands. It doesn’t matter where […]
How to Get Noticed in the New Attention Economy
There’s a moment when an online authority platform reaches its first “tipping point;” that moment a well-placed guest post brings your website a surge of traffic overnight, or a single joint venture partner email adds 1,000 new readers to your list. It seems to be the single moment that changes everything. Getting this kind of […]
On Purpose and Passion
Don’t ask what the world needs. Ask what makes you come alive, and go do it. Because what the world needs is people who have come alive. -Howard Thurman Do your projects suffer from stops and starts? Do you start something with big hopes – only to have it fizzle as you lose confidence or […]
What a Four-year-old Can Teach us About Drawing a Crowd Online
One Saturday morning I was listening to a local radio guy chat with his four-year old son. “Tell the people a little about yourself,” he gently prodded his son. The boy proceeded to list off a series of things he liked: “Ummm, I like Thomas the Tank Engine, and my teacher at school, and summer […]
Perception is Projection
In part one of this series, we discussed the three levels of fear and asked the question: how do we go about developing more trust in our ability to “handle things,” rather than fear and avoid them? Now, in part two, we explore the question: where did we get the idea we couldn’t handle some […]
The Art of Entrepreneurship
Which artist would you say has influenced you most? Is it a painter, writer, musician? I was one of those kids who bought a lot of records in high school. Singer-songwriters were my artists. And I was just sure that songwriters like Bob Dylan and Joni Mitchell were writing lyrics just for me. Along with […]
The Secret to Getting More of What You Need Most
Have you ever played the “spot the blue car” game with your kids on road trips? Ask restless kids to point out all the blue cars you pass, and suddenly it’s amazing how many blue cars there are. We’re all familiar with the classic quote, “ We become what we think about.” Or the popular […]
Why Your Online Reputation Matters
Online Reputation? Boy, am I glad I wasn’t raised in the social media era. Kids today expose so much of their personal data and personal information on social media sites, that Google’s CEO recently suggested that they might have to change their names when they reach adulthood “to separate themselves from the Google record of […]
