If you haven’t taken a flight lately, the title’s a riff on what the flight attendant tells passengers once the plane’s reached cruising altitude: “You are now free to move about the cabin.” At this point, all aboard can remove the seat belts and stand up. When I’m working with clients, I sometimes get the […]
Taking Action in the Face of Fear
It’s the final day of a memorable week in paradise, and today you’ve promised a friend you’d take the “cliff dive.” There you stand: at the edge of a cliff overlooking a lagoon shimmering 50 feet below you. You’re going to dive. A small voice in your head reasons with you: “Are you skilled enough […]
Can Watching TV Make You More Creative and Productive?
Or, how Detective Grissom helps me write blog posts. Certain groups of people like to dump on watching TV. Maybe you’ve read somewhere that watching TV fries your brain cells, steals time from the productive stuff you could be doing, and dooms you to a life of failure and mumbling idiocy. You know the drill. […]
Unfrozen – The Power of One Simple Action
These days, it seems to be in vogue to be frozen with fear, curled up in a ball, calling the therapist for a refill on all three mood stabilizers. In the movies, anyway. Previous generations seemed to have it all together: get out of bed, go to work, raise the kids, have a life, get […]
It’s a Small World, After All – Selling Globally Gets Personal
In Official Marketing School, one was taught about Mass Marketing. And for decades, marketers have diligently papered every square inch of the visible world with ads. The plan wasn’t only to saturate, but to also constantly repeat those messages, in the hopes a brand message would somehow filter through the noise and make its way […]
Should You Use Video? A Guide to Using Marketing Tactics
I received this sales email from a well-known guru in his niche. The email was a joint venture pitch with another famous guru in the online video-delivery biz. And even though both of these guys have generated some trust and authority in their niches, this email disappointed me, and just happens to illustrate a real […]
Jump in, the Internet Water’s Warm – Just Watch Out for the Sharks
Maybe you’ve seen emails like this one: “Hi, I’m Big Guru Guy and I made $28 million in just six hours with my last launch! Now, I’m going to unwrap my most tightly guarded secrets and give them ALL to you. With my Super Duper Program, you get a complete step-by-step blueprint—all you have to […]
Create Content that Connects by Keeping it Simple
Do you stress a little about writing for your blog? Do you find yourself taking it a little too seriously? Some of us might have learned this in school. It seems our higher education system can tend to pound the communicator right out of us: The conventional wisdom is that in order to impress people […]
What you Need to Know about Affiliate Marketing
An offer too good to be true? Here’s a question we received recently from a client: “Keith, I’ve got an offer from a guy who makes millions as a “super affiliate.” He’s shown me copies of some of his checks from Google – he seems legit. He wants to insert my info products into his […]
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