I was chatting with a practitioner about writing content for his blog. Like most people, he wanted to know the secret to creating “viral, content,” that one post that captures lots of attention, … [Read more...]
How To Change Minds and Transform Lives, With Your Next Post
Imagine you were featured on the main TED stage with your most important work reaching millions? While waiting for that TED invite, maybe you've published an article (or a book) that failed to attract … [Read more...]
How Superstar Health Practitioners Chose Their Niche and 3 Ways to Find Yours
Do you ever wonder if you’ve chosen the right niche? Or, are you struggling with even finding your niche in the first place? Choosing a niche is probably the single most common struggle for both my … [Read more...]
Are You A Doctor With Big Ideas? (Or Just Ordinary Ideas?)
How do you become known as a thought leader — one of those doctors who create and lead the discussion, rather than simply follow? Thought leaders produce provocative, insightful, and impactful ideas … [Read more...]
3 Website Marketing Insights I Learned From a Street Kid
Not long ago I found myself in a downtown new to me, wandering the early morning streets looking for the nearest Starbucks. After taking a shortcut through a park tunnel, I emerged to find myself … [Read more...]
Marketing for the Aligned Doctor: How to Avoid Burning Your Reputation
Values-Based Marketing and the Aligned Doctor You know that the relationship between doctor and patient is one of the most personal, intentional, and intimate professional relationships that … [Read more...]
Writing from the Beginner’s Mind: What we can Learn from Dr. Wayne Dyer
Consider this quote from Dr. Wayne Dyer’s classic first book, first published in 1976: "There is only one moment in which you can experience anything, and that is now, yet a great deal of time is … [Read more...]
The Truth about Book Publishing for Doctors
Your first (or next) book begins with your next blog post or even a simple email to your own email list. What am I talking about? Nearly every health practitioner I’ve worked with asks me if they … [Read more...]
What Bob Dylan Can Teach You About Writing in Your Own Voice
Now that Bob Dylan's received the 2016 Nobel Prize in Literature who better to teach us about writing? Why Mr. Dylan? Consider the following: All the official how-to-write-online blogs tell you … [Read more...]