There’s something in the air these days – something hazy and unsettled, the way smoke lingers after a distant fire. And it’s affecting how most of the people I work with approach their writing. They tend to fall into one of three positions. There are the experts who take one look at the day’s news and […]
Paul McCartney and the Art of Building a Legendary Body of Work: 9 Timeless Insights
When you’ve built a reputation for excellence, your own history can sometimes work against you. The more you achieve, the higher the invisible bar climbs. If you’re stuck on that project, it’s not because you’ve lost your edge. You’ve convinced yourself that every new piece must be as polished as your career-defining wins, or it […]
The Hudson Hypothesis: The Cat and Mouse Game for Your Attention
Some days, I catch myself saying to no one, “I just need some peace and quiet so I can think.” The to-do list to prioritize and the demands to meet, with my nervous system dial turned up to ten. How do you keep focusing on what matters most when everything feels uncontrollable? Turns out the […]
How To Change Minds and Transform Lives, With Your Next Post
Imagine you were featured on the main TED stage with your most important work reaching millions? While waiting for that TED invite, maybe you’ve published an article (or a book) that failed to attract the attention you thought it deserved. If you have a passion for nurturing and sharing your Big Ideas, and you want […]
How Superstar Health Practitioners Chose Their Niche and 3 Ways to Find Yours
Do you ever wonder if you’ve chosen the right niche? Or, are you struggling with even finding your niche in the first place? Choosing a niche is probably the single most common struggle for both my clients and students over the years. Take the following conversation, for example. I’ve had one very much like this with practitioners hundreds of times […]
Are You A Doctor With Big Ideas? (Or Just Ordinary Ideas?)
How do you become known as a thought leader — one of those doctors who create and lead the discussion, rather than simply follow? Thought leaders produce provocative, insightful, and impactful ideas — ideas that spread and often take on a life of their own. How do you know if you have big ideas? Or […]
3 Website Marketing Insights I Learned From a Street Kid
Not long ago I found myself in a downtown new to me, wandering the early morning streets looking for the nearest Starbucks. After taking a shortcut through a park tunnel, I emerged to find myself looking up a short flight of stairs with a street busker seated at the top, softly strumming his guitar. I […]
Marketing for the Aligned Doctor: How to Avoid Burning Your Reputation
Values-Based Marketing and the Aligned Doctor You know that the relationship between doctor and patient is one of the most personal, intentional, and intimate professional relationships that can exist in today’s increasingly impersonal, disconnected world. And every single touch-point of your messaging and marketing must reflect this relationship of trust: with the articles and […]
Writing from the Beginner’s Mind: What we can Learn from Dr. Wayne Dyer
Consider this quote from Dr. Wayne Dyer’s classic first book, first published in 1976: “There is only one moment in which you can experience anything, and that is now, yet a great deal of time is thrown away by dwelling on past or future experiences. Turning your now into total fulfillment is the touchstone of effective […]
