I usually ignore subject lines that try to pull me in with the shocking, and now cliched headline, "Your Favorite Online Tool is Dead!" In the case of the demise of the traditional office job, … [Read more...]
Three Keys to Successfully Working Solo
Working solo is not just a miniaturized version of what we do when working for a big company. It is not even a scaled down version of what small businesses with employees do. Growing a small … [Read more...]
Make it Easy for People to Buy From You
Are you losing 80% or more of your potential buyers? Site owners invest a lot in bringing people to their site, and even the best sales message will only persuade a small percentage of those who … [Read more...]
Is Advertising in Search Engines Right For Your Site?
You may want to inject your site with a quick source of traffic by advertising in the search engines. This may be an option for you, but only if your site can meet three important requirements that … [Read more...]
Why No One’s Reading your Site – and What You Can Do About it.
I have a confession to make: I don't Read websites, blogs, or articles. And I’d bet that 90% of the people who visit websites and even those who subscribe to blogs don't "Read" them, … [Read more...]
Outsourcing Made Easy
As a Solopreneur, infopreneur, or small business owner, you will probably reach a point where you can't grow your business an bigger on your own. (It is that familiar tug of war between having no time … [Read more...]
7 Strategic Blogging Styles
Blogging is just a tactic. Without a strategy, most tactics end up impotent, costly, and disappointing. Without a solid strategy to focus your blogging efforts, you'll end up creating something … [Read more...]
The 6 Naturally-Occurring Principles that Make Marketing Obsolete
I'm not "against" marketing." We both have marketing backgrounds, after all. And when you really think about it, we're all "marketers" in some way. We just label it different things. The kind of … [Read more...]
Getting Great Ideas to Blog about – 5 Sources
Idea Source 1: Other Blogs You're doing your readers a big favor by summarizing the most useful content from a few of your top favorite blogs they don't have time to read themselves. Idea Source … [Read more...]