I usually ignore subject lines that try to pull me in with the shocking, and now cliched headline, “Your Favorite Online Tool is Dead!” In the case of the demise of the traditional office job, however, there just might be something to back up such a sensational claim. And, honestly, would we really be sad […]
Three Keys to Successfully Working Solo
Working solo is not just a miniaturized version of what we do when working for a big company. It is not even a scaled down version of what small businesses with employees do. Growing a small business is usually too much work for just one person. Working solo requires a slightly different set of rules […]
Make it Easy for People to Buy From You
Are you losing 80% or more of your potential buyers? Site owners invest a lot in bringing people to their site, and even the best sales message will only persuade a small percentage of those who visit your site to buy immediately. What about the rest? Why do people buy? The real reason anyone buys […]
Is Advertising in Search Engines Right For Your Site?
You may want to inject your site with a quick source of traffic by advertising in the search engines. This may be an option for you, but only if your site can meet three important requirements that make this a worthwhile investment. 1) You already know the search terms people are using to look for […]
Why No One’s Reading your Site – and What You Can Do About it.
I have a confession to make: I don’t Read websites, blogs, or articles. And I’d bet that 90% of the people who visit websites and even those who subscribe to blogs don’t “Read” them, either. What’s more, even though I generate lots of content for our sites and for our clients: I am not a […]
Outsourcing Made Easy
As a Solopreneur, infopreneur, or small business owner, you will probably reach a point where you can’t grow your business an bigger on your own. (It is that familiar tug of war between having no time to work ON your business, because you spend all your time working IN your business.) Luckily, there is a […]
7 Strategic Blogging Styles
Blogging is just a tactic. Without a strategy, most tactics end up impotent, costly, and disappointing. Without a solid strategy to focus your blogging efforts, you’ll end up creating something that is – at best – narcissistic, irrelevant, or boring. At worst, you may end up with something offensive, irritating or just plain pointless. Sound […]
The 6 Naturally-Occurring Principles that Make Marketing Obsolete
I’m not “against” marketing.” We both have marketing backgrounds, after all. And when you really think about it, we’re all “marketers” in some way. We just label it different things. The kind of marketing I’m talking about is the new era of Personal Marketing as opposed to the old era of hard-sell marketing most people […]
Getting Great Ideas to Blog about – 5 Sources
Idea Source 1: Other Blogs You’re doing your readers a big favor by summarizing the most useful content from a few of your top favorite blogs they don’t have time to read themselves. Idea Source 2: Your Library, The Bookstore You need to keep your skills fresh, your information up-to-date, (and your body caffeinated). A […]
