Every new site owner wants to know two things: How long before I begin seeing a return on my investment in my online business? What things should I focus on first to guarantee the quickest … [Read more...]
Is Advertising in Search Engines Right For Your Site?
You may want to inject your site with a quick source of traffic by advertising in the search engines. This may be an option for you, but only if your site can meet three important requirements that … [Read more...]
Why No One’s Reading your Site – and What You Can Do About it.
I have a confession to make: I don't Read websites, blogs, or articles. And I’d bet that 90% of the people who visit websites and even those who subscribe to blogs don't "Read" them, … [Read more...]
What’s Your Content Mindset?
There’s one benefit to being around long enough to have learned the basics of marketing pre-Internet. “Back then” we had mailing lists and subscription newsletters. Yet the principles that worked then … [Read more...]
7 Strategic Blogging Styles
Blogging is just a tactic. Without a strategy, most tactics end up impotent, costly, and disappointing. Without a solid strategy to focus your blogging efforts, you'll end up creating something … [Read more...]
Can Watching TV Make You More Creative and Productive?
Or, how Detective Grissom helps me write blog posts. Certain groups of people like to dump on watching TV. Maybe you’ve read somewhere that watching TV fries your brain cells, steals time from … [Read more...]
The 6 Naturally-Occurring Principles that Make Marketing Obsolete
I'm not "against" marketing." We both have marketing backgrounds, after all. And when you really think about it, we're all "marketers" in some way. We just label it different things. The kind of … [Read more...]
Getting Great Ideas to Blog about – 5 Sources
Idea Source 1: Other Blogs You're doing your readers a big favor by summarizing the most useful content from a few of your top favorite blogs they don't have time to read themselves. Idea Source … [Read more...]
Create Content that Connects by Keeping it Simple
Do you stress a little about writing for your blog? Do you find yourself taking it a little too seriously? Some of us might have learned this in school. It seems our higher education system can … [Read more...]