If you haven’t taken a flight lately, the title’s a riff on what the flight attendant tells passengers once the plane’s reached cruising altitude: “You are now free to move about the cabin.” At this … [Read more...]
Taking Action in the Face of Fear
It’s the final day of a memorable week in paradise, and today you’ve promised a friend you’d take the “cliff dive.” There you stand: at the edge of a cliff overlooking a lagoon shimmering 50 feet … [Read more...]
Can Watching TV Make You More Creative and Productive?
Or, how Detective Grissom helps me write blog posts. Certain groups of people like to dump on watching TV. Maybe you’ve read somewhere that watching TV fries your brain cells, steals time from … [Read more...]
Unfrozen – The Power of One Simple Action
These days, it seems to be in vogue to be frozen with fear, curled up in a ball, calling the therapist for a refill on all three mood stabilizers. In the movies, anyway. Previous generations … [Read more...]
It’s a Small World, After All – Selling Globally Gets Personal
In Official Marketing School, one was taught about Mass Marketing. And for decades, marketers have diligently papered every square inch of the visible world with ads. The plan wasn't only to saturate, … [Read more...]
Should You Use Video? A Guide to Using Marketing Tactics
I received this sales email from a well-known guru in his niche. The email was a joint venture pitch with another famous guru in the online video-delivery biz. And even though both of these guys … [Read more...]
Jump in, the Internet Water’s Warm – Just Watch Out for the Sharks
Maybe you’ve seen emails like this one: “Hi, I’m Big Guru Guy and I made $28 million in just six hours with my last launch! Now, I’m going to unwrap my most tightly guarded secrets and give them … [Read more...]
Create Content that Connects by Keeping it Simple
Do you stress a little about writing for your blog? Do you find yourself taking it a little too seriously? Some of us might have learned this in school. It seems our higher education system can … [Read more...]
What you Need to Know about Affiliate Marketing
An offer too good to be true? Here's a question we received recently from a client: “Keith, I’ve got an offer from a guy who makes millions as a “super affiliate.” He’s shown me copies of some of … [Read more...]
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