Now that people can simply ask ChatGPT or Perplexity, should you even bother packaging your expertise as an online course? In this article, you’ll discover four qualities of great online courses that … [Read more...]
How to Read Your Customers’ Minds
You have a great product idea you can really get behind. Your spouse loves it. Your friends, workmates, clients, and patients encourage you – they want to see more. Your designer has never been … [Read more...]
3 Things Doctors Must Know to Thrive in Any Economy
There are two Big-E words you will hear frequently during volatile times: "Economy," as in "The Economy is going into a recession...." and "Everyone," as in "Everyone has stopped spending … [Read more...]
How Letting Go Tripled Our Business
While planning for the New Year, I like to consider what worked and what didn’t during the past year - for us and for our clients. Looking over all the wins last year, one clear pattern emerged: … [Read more...]
How to Get Noticed in the New Attention Economy
There’s a moment when an online authority platform reaches its first "tipping point;" that moment a well-placed guest post brings your website a surge of traffic overnight, or a single joint venture … [Read more...]
On Purpose and Passion
Don’t ask what the world needs. Ask what makes you come alive, and go do it. Because what the world needs is people who have come alive. -Howard Thurman Do your projects suffer from stops and … [Read more...]
Create Leverage With a Simple Checklist
Genuine work freedom comes from leverage, and leverage comes from removing constraints like renting yourself out to a corporation, being an hourly wage earner, or even being a freelancer with limited … [Read more...]
Make it Easy for People to Buy From You
Are you losing 80% or more of your potential buyers? Site owners invest a lot in bringing people to their site, and even the best sales message will only persuade a small percentage of those who … [Read more...]
The Warm and Fuzzy Guide to Creating a Product that Sells
Have you ever poured your heart and soul into an information product only to have the marketplace ignore it? Consider this email I received from a former client: Our first product is still selling … [Read more...]