AI-generated content and online courses are getting easier for anyone to create, which makes it more important than ever to embrace what make yours uniquely human. Otherwise, your work will get lost in a flood of low‑quality, recycled material. In this article, you’ll learn how to add genuine human connection to your online course in... Read More

Now that people can simply ask ChatGPT or Perplexity, should you even bother packaging your expertise as an online course? In this article, you’ll discover four qualities of great online courses that AI can’t duplicate, and get a simple quiz to tell you if what you know would make a good online course. With AI... Read More

What if you could write—and finish—an engaging article by answering six simple questions? In this article, you’ll discover six qualities of captivating content, and a simple question-based approach to writing that helps you establish your authority, grow your list, and get your writing done. If you are trying to establish your authority and grow your... Read More

I was chatting with a practitioner about writing content for his blog. Like most people, he wanted to know the secret to creating “viral, content,” that one post that captures lots of attention, bringing him lots of new subscribers and readers. He then said something fascinating; “Pop songwriters have it easy. They just have to... Read More

Imagine you were featured on the main TED stage with your most important work reaching millions? While waiting for that TED invite, maybe you’ve published an article (or a book) that failed to attract the attention you thought it deserved. If you have a passion for nurturing and sharing your Big Ideas, and you want... Read More

Consider this quote from Dr. Wayne Dyer’s classic first book, first published in 1976: “There is only one moment in which you can experience anything, and that is now, yet a great deal of time is thrown away by dwelling on past or future experiences. Turning your now into total fulfillment is the touchstone of effective... Read More

Now that Bob Dylan’s received the 2016 Nobel Prize in Literature who better to teach us about writing? Why Mr. Dylan? Consider the following: All the official how-to-write-online blogs tell you to write in a voice that’s authentically yours – while also being utterly unique and completely captivating – if you have any hope of... Read More

How often do you talk about yourself when writing for your site? I ask because we’re getting mixed messages out there. First, you’re told; “Don’t talk about yourself, focus primarily on the needs of your readers and what’s on their minds.” Then you hear; “You need to tell your story, share more about yourself and... Read More

For those of us doing business online, we basically write for a living. Whether you’re writing blog posts, articles and guest blogs, product blurbs, or sales pages; the more high-quality, relevant content you generate, the more you get paid – directly, or indirectly over time. There’s stuff I wrote for sites years ago that continues... Read More

Most practitioners exchange their hours for income. And it can be easy to fall into the artificially limited choice of either working more hours – or charging more for those hours – to increase your income. You’ve seen other doctors create additional streams of income — from stocking a line of supplements in the office to creating and selling a product of... Read More

Online Reputation? Boy, am I glad I wasn’t raised in the social media era. Kids today expose so much of their personal data and personal information on social media sites, that Google’s CEO recently suggested that they might have to change their names when they reach adulthood “to separate themselves from the Google record of... Read More

Every new site owner wants to know two things: How long before I begin seeing a return on my investment in my online business? What things should I focus on first to guarantee the quickest returns? If you’ve found your voice and niche audience, how fast you grow depends on how quickly you do two... Read More