You have a great product idea you can really get behind. Your spouse loves it. Your friends, workmates, clients, and patients encourage you – they want to see more. Your designer has never been more inspired. And when it launches, it falls far short of your expectations. What happened? Less than enthusiastic response often reveals... Read More

There are two Big-E words you will hear frequently during volatile times: “Economy,” as in “The Economy is going into a recession….” and “Everyone,” as in “Everyone has stopped spending money.” Anytime we experience a collective downturn, some practitioners see a once-thriving practice that’s now squeezed by tight-fisted patients and insurance companies, while others thrive... Read More

While planning for the New Year, I like to consider what worked and what didn’t during the past year – for us and for our clients. Looking over all the wins last year, one clear pattern emerged: Our biggest breakthroughs happened every time we let go of complexity. In fact, everything that is now working... Read More

There’s a moment when an online authority platform reaches its first “tipping point;” that moment a well-placed guest post brings your website a surge of traffic overnight, or a single joint venture partner email adds 1,000 new readers to your list. It seems to be the single moment that changes everything. Getting this kind of... Read More

Don’t ask what the world needs. Ask what makes you come alive, and go do it. Because what the world needs is people who have come alive. -Howard Thurman Do your projects suffer from stops and starts? Do you start something with big hopes – only to have it fizzle as you lose confidence or... Read More

Genuine work freedom comes from leverage, and leverage comes from removing constraints like renting yourself out to a corporation, being an hourly wage earner, or even being a freelancer with limited time to earn. It may sound incredible, but something as simple as creating a checklist can turn constraints like these into real leverage by turning... Read More

Are you losing 80% or more of your potential buyers? Site owners invest a lot in bringing people to their site, and even the best sales message will only persuade a small percentage of those who visit your site to buy immediately. What about the rest? Why do people buy? The real reason anyone buys... Read More

Have you ever poured your heart and soul into an information product only to have the marketplace ignore it? Consider this email I received from a former client: Our first product is still selling well, and we recently completed our second product. We’ve poured our heart and soul into this and even recorded eight videos.... Read More