There’s one benefit to being around long enough to have learned the basics of marketing pre-Internet. “Back then” we had mailing lists and subscription newsletters. Yet the principles that worked then … [Read more...]
If You Build it, Will They Come? How to Draw a Crowd
For years, conventional online wisdom seemed to be summed up by that oft-misquoted line from the movie Field of Dreams: “Build it, they will come.” Build a site, and people will come. Even if your … [Read more...]
Outsourcing Made Easy
As a Solopreneur, infopreneur, or small business owner, you will probably reach a point where you can't grow your business an bigger on your own. (It is that familiar tug of war between having no time … [Read more...]
7 Strategic Blogging Styles
Blogging is just a tactic. Without a strategy, most tactics end up impotent, costly, and disappointing. Without a solid strategy to focus your blogging efforts, you'll end up creating something … [Read more...]
"You Are Now Free to Move About Your Life"
If you haven’t taken a flight lately, the title’s a riff on what the flight attendant tells passengers once the plane’s reached cruising altitude: “You are now free to move about the cabin.” At this … [Read more...]
Taking Action in the Face of Fear
It’s the final day of a memorable week in paradise, and today you’ve promised a friend you’d take the “cliff dive.” There you stand: at the edge of a cliff overlooking a lagoon shimmering 50 feet … [Read more...]
Can Watching TV Make You More Creative and Productive?
Or, how Detective Grissom helps me write blog posts. Certain groups of people like to dump on watching TV. Maybe you’ve read somewhere that watching TV fries your brain cells, steals time from … [Read more...]
Unfrozen – The Power of One Simple Action
These days, it seems to be in vogue to be frozen with fear, curled up in a ball, calling the therapist for a refill on all three mood stabilizers. In the movies, anyway. Previous generations … [Read more...]
The 6 Naturally-Occurring Principles that Make Marketing Obsolete
I'm not "against" marketing." We both have marketing backgrounds, after all. And when you really think about it, we're all "marketers" in some way. We just label it different things. The kind of … [Read more...]
It’s a Small World, After All – Selling Globally Gets Personal
In Official Marketing School, one was taught about Mass Marketing. And for decades, marketers have diligently papered every square inch of the visible world with ads. The plan wasn't only to saturate, … [Read more...]
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